Better insights. Better decisions. Better outcomes.

About Us

We're a team of behavioral scientists and technologists that come from the ranks of some of the most respected consumer and technology companies in the world. We’re using our expertise in behavioral science and technology to help get people and organizations back to health, work and productivity.

 

Executive Team

Jonathan Baker: Co-founder & Chief Technical Officer   Jonathan spent 10 years building some of the most complex systems in existence for NASA, the Department of Defense, and the Federal Aviation Administration, before deciding to focus his technical talents on causes that matter more to him.

Jonathan Baker: Co-founder & Chief Technical Officer

Jonathan spent 10 years building some of the most complex systems in existence for NASA, the Department of Defense, and the Federal Aviation Administration, before deciding to focus his technical talents on causes that matter more to him.

Sean Eldridge: Co-founder & Chief Executive Officer   Sean spent his 15-year career in the health behavior change space at Johnson & Johnson, Procter & Gamble, and Weight Watchers, building businesses that leverage the power of behavioral science and technology.

Sean Eldridge: Co-founder & Chief Executive Officer

Sean spent his 15-year career in the health behavior change space at Johnson & Johnson, Procter & Gamble, and Weight Watchers, building businesses that leverage the power of behavioral science and technology.

John Peters, PhD: Co-founder & Chief Science Officer   John's storied career traverses academia and industry. He's held roles as varied as Professor of Medicine to R&D Director. He's the rare combination of scientist and product developer, who understands the consumer at a deep level.

John Peters, PhD: Co-founder & Chief Science Officer

John's storied career traverses academia and industry. He's held roles as varied as Professor of Medicine to R&D Director. He's the rare combination of scientist and product developer, who understands the consumer at a deep level.

 

Advisors

Bruce Bader: Product Development   Retired Top Product Developer @ Procter & Gamble

Bruce Bader: Product Development

Retired Top Product Developer @ Procter & Gamble

David Boeke: Technology   Former Head of Healthcare Technology @ J&J Pharma

David Boeke: Technology

Former Head of Healthcare Technology @ J&J Pharma

Devorah Klein, PhD: Behavior Design   Former Design for Adherence Lead @ IDEO & Continuum

Devorah Klein, PhD: Behavior Design

Former Design for Adherence Lead @ IDEO & Continuum

Helen Lee: Product Design   Director, Product Design @ GrubHub

Helen Lee: Product Design

Director, Product Design @ GrubHub

Steve Ostrega: Claims Management   Retired Director of Claims @ Cigna

Steve Ostrega: Claims Management

Retired Director of Claims @ Cigna

Jason Riis, PhD: Behavior Change   Consultant, and formerly teaching @ Wharton & HBS

Jason Riis, PhD: Behavior Change

Consultant, and formerly teaching @ Wharton & HBS

 

INDUSTRY RECOGNITION

 
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