About Us

 
 

We're a team of scientists, technologists, and product developers who specialize in behavior design. We come from the ranks of some of the most respected companies in the world. Our mission is to help individuals change the behaviors that hold them back from the life they want. 

 
 

Executive Team

Jonathan Baker: Co-founder & Chief Technical Officer Jonathan spent 10 years building some of the most complex systems in existence for NASA, the Department of Defense, and the Federal Aviation Administration, before deciding to focus his technical talents on social impact causes.  

Jonathan Baker: Co-founder & Chief Technical Officer

Jonathan spent 10 years building some of the most complex systems in existence for NASA, the Department of Defense, and the Federal Aviation Administration, before deciding to focus his technical talents on social impact causes.  

Sean Eldridge: Co-founder & Chief Executive Officer Sean spent his 15-year career in the health behavior change space at Johnson & Johnson, Procter & Gamble, and Weight Watchers, building businesses that leverage the power of technology, marketing, and behavioral science. 

Sean Eldridge: Co-founder & Chief Executive Officer

Sean spent his 15-year career in the health behavior change space at Johnson & Johnson, Procter & Gamble, and Weight Watchers, building businesses that leverage the power of technology, marketing, and behavioral science. 

John Peters, PhD: Co-founder & Chief Science Officer John's storied career traverses academia and industry. He's held roles as varied as Professor of Medicine to R&D Director. He's the rare combination of scientist and product developer, who understands the consumer at a deep level. 

John Peters, PhD: Co-founder & Chief Science Officer

John's storied career traverses academia and industry. He's held roles as varied as Professor of Medicine to R&D Director. He's the rare combination of scientist and product developer, who understands the consumer at a deep level. 

 

Advisors

Bruce Bader: Product Retired Top Product Developer @ Procter & Gamble

Bruce Bader: Product

Retired Top Product Developer @ Procter & Gamble

Sabrina LeBlanc: Program Former Head of Program & Innovation @ Weight Watchers

Sabrina LeBlanc: Program

Former Head of Program & Innovation @ Weight Watchers

David Boeke: Technology Former Head of Healthcare Technology @ J&J Pharma

David Boeke: Technology

Former Head of Healthcare Technology @ J&J Pharma

Carl Lewis: Operations Retired Six Sigma Master Black Belt @ J&J

Carl Lewis: Operations

Retired Six Sigma Master Black Belt @ J&J

Devorah Klein: Behavior Design Former Design for Adherence Lead @ IDEO & Continuum

Devorah Klein: Behavior Design

Former Design for Adherence Lead @ IDEO & Continuum

Jason Riis: Behavior Change Behavioral Scientist and Professor @ HBS & Wharton

Jason Riis: Behavior Change

Behavioral Scientist and Professor @ HBS & Wharton

 

Recognition

2016

Health Innovation

Forum Winner

Gain Life's employer programs selected as a best-in-class lifestyle and condition management solution.